When celebrating with friends, be sure to:

1. Monitor the alcohol consumption of everyone in your group to avoid over-indulgence. Always enjoy St. Pauli Girl in moderation.
   
   
2. Assign one person in your group to be a designated driver if you plan to go out for the evening.
   
   
3. Don’t drink if you are pregnant.
   
   
4. Never combine drinking and driving together. Designated drivers can still enjoy the smooth and refreshing imported beer taste without the alcohol by enjoying St. Pauli Non-Alcoholic Malt Beverage.

Ask for St. Pauli Non-Alcoholic Malt Beverage at your local grocery store or favorite restaurant today.

Below you will find some information provided by permission from the Century Council, a non-profit organization focused on battling underage drinking and drunk driving.

Underage Drinking Data

• Underage drinking remains a persistent problem among youth. According to the National Survey on Drug Use and Health about 10.8 million Americans between ages 12-20 report current alcohol consumption; this represents nearly 29% of this age group for whom alcohol is illegal.
  
  
• According to the 2004 Monitoring the Future Study, daily alcohol consumption among high school seniors decreased for the third consecutive year, with a record low level with 2.8% of 12th graders reporting they consume alcohol daily. From a high of 3.9% in 1997, the rate of daily consumption among high schools seniors has decreased 28% proportionally from 1997 to 2004.
  
  
• Alcohol consumption continues to be widespread among today’s youth. Three out of four students (77%) have consumed alcohol by the end of high school and four out of ten (44%) have done so by the end of eighth grade.
  
  
• In 2004, among 15- to 20-year old drivers, 29% of the drivers who were killed in motor vehicle crashes had been drinking. For the same year and age group, 24% of these young drivers had BAC levels of .0.8 or higher.
  
  
• For young drivers age 15 to 20, alcohol involvement is higher among males than females. In 2004, 26% of young male drivers involved in fatal crashes had been drinking at the time of the crash compared with 12% of young female drivers involved in fatal crashes.
  
  
• Research from the Partnership for a Drug Free America has shown that kids who learn a lot about the risks of drugs from their parents are up to half as likely to use; however only one-third of teens says they learn a lot about drugs from their parents.

Fighting Drunk Driving

• According to the National Highway Traffic Safety Administration (NHTSA), alcohol was involved in 39% of fatal crashes and 7% of all traffic crashes in 2004. Additionally, NHTSA estimates, 9% of people injured in traffic crashes were in crashes where police reported alcohol was present.
  
  
• Alcohol-related traffic fatalities decreased for the second consecutive year, down 2.4 percent from 17,105 in 2003 to 16,694 in 2004. Among youth under 21, alcohol-related traffic fatalities decreased nearly 6% over the past year from 2,829 in 2003 to 2,665 in 2004. Since NHTSA first began keeping tracking such data in 1982, alcohol-related traffic fatalities have decreased 36% overall and 59% among youth under 21.
  
  
• In 2004, nearly six out of ten alcohol-related crashes involved at least one driver or non-occupant who had a blood alcohol concentration level of .15 or higher.

To learn more, visit the Century Council’s web site at http://www.centurycouncil.org